Awards Cannes Lions: Shortlisted Communication Arts Applied Arts x2
The Silver Snail, Toronto’s most famous comic shop, is now home to the Black Canary Espresso Bar. To let people know about the cafe within the store, we created a series of limited-edition, superhero-themed coffee sleeves and gave them away with the first 200 coffees sold.
Within an hour of launch, on the same day of the worst blizzards in recent memory hit Toronto, #SilverSnailTo became a trending topic on Twitter.
As a result, Marvel writers Dan Slott (Spiderman) and Paul Cornell (Wolverine) along with actress Kim Cattrall reached out via Twitter to request their own sleeves.
The Walking Dead
POSTER | SOCIAL | CONTEST
Nearly all zombie survivalists agree that the best way to kill a walker (aka zombie) is by destroying the brain. Throughout the past seven seasons of The Walking Dead, this has not only proven to be true, but it’s been done in the most creative ways possible.
We created a countdown with 100 ways to kill a walker for the 100th episode of The Walking Dead. Our goal was to remind viewers about the most notorious walker scenes and get them to look back at past episodes to enter our contest.
Rogers On Demand
DIGITAL VIDEO | SOCIAL
Leading up to the 2018 Oscar season, nominated films were made available on the Rogers on Demand channel. To generate awareness of these great movies, we created un-skippable teaser trailers capturing dramatic moments to make the viewer want to watch more.
DIGITAL VIDEO | SOCIAL | OOH
Rogers asked us to create a light-hearted and fun student campaign that spoke entirely to roommates and the pains of sharing. Since this target audience spends more than 90% of time on their phones, we decided to replicate the things they normally see on their feeds by using Instagram, Snapchat and Facebook to tell our stories.
Instagram's Dramatic Zoom
Instragram's Dramatic Zoom
Snapchat & Instagram posts
Snapchat & Instagram posts
PRINT | OOH | DIGITAL
Mercedes-Benz created a new mid-size GLC that combines the sleek lines of a Coupe with the power of an SUV. To show this off, we created a duelling ad campaign that advertised these features as 2 separate vehicles. Shot from the front, we introduced ‘the new Mercedes-Benz Coupe‘ and when shot from the back, we introduced it as ‘the new Mercedes-Benz SUV.’
Peller Estates Icewine
Peller Estates has a long history of creating premium-quality wines. With the launch of their new Icewine, we focused on the sweeter moments that bring the most unlikely pairings together.
Inside Llewyn Davis
360 GUERRILLA CAMPAIGN
This campaign was created for the Toronto release date of the Coen Brothers Oscar nominated film, Inside Llewyn Davis.
The character Llewyn Davis has come to present day Toronto straight from 1960’s New York. He has brought the cat, and the rest of his problems with him. This guerrilla campaign will take viewers inside Llewyn Davis, using footprints of the musician’s struggle throughout the city; all of which lead to the movie premiere followed by a live folk show for a select few.
PRINT | OOH
Purolator is one of the leading shipping services, with employees who have a track record of going above and beyond when it matters most. A simple awareness campaign was created to showcase packages arriving, as promised.
Quaker Chewy Super Grains
DIGTAL VIDEO | SOCIAL
Moms hate to pack a lunch bag only to have it come back home with uneaten snacks. We shot a candid video letting kids be kids to prove that Quaker Chewy bars are a snack they want in their lunches.
APP | DIGITAL | SOCIAL
We created a fun and engaging campaign that showed customers just how much amazing content they had access to. Meet NextUp – the ultimate TV matchmaker. Mirroring popular dating apps, we let customers swipe left on a show they didn’t like, or right on a show they did. Then, we instantly matched them with a similar TV show based on their interests.
Sarah Jackson is a seasoned Senior Art Director and Designer based in Toronto. When she is not out trekking solo through remote jungles, deserts or out with large sea creatures you'll find her answering creative briefs with compelling creative solutions.